Hey there, welcome back to our show! Today, we are delving into Shopify SEO tip number four – a game-changer that can significantly impact your website's traffic and visibility.
I recently had an eye-opening conversation with a major government company in India, and the revelation of their SEO strategy led to a substantial boost in their online presence. Let us explore this key tip and more.
The Subdomain Dilemma: A Common Mistake
One major pitfall many websites, including large corporations, fall into is the
subdomain trap. If your blog is hosted on a subdomain (e.g., blog.yourdomain.com) rather than within the main website (yourdomain.com/blog), Google treats it as a separate entity.
This division can hinder the flow of backlinks, affecting the overall authority of your site. It's crucial to keep your blog on the main domain to consolidate backlinks, improve authority, and enhance SEO.
Shopify Specifics: Blogging Strategy
In the realm of e-commerce, blogging is often underestimated. However, it's a
potent tool that can significantly impact your SEO efforts. While Shopify might
not offer the same robust blogging functionalities as platforms like WordPress,
separating your blog onto a different platform is a strategic mistake.
Always host your blog on Shopify under your main domain. This ensures that the
benefits of blogging, such as improved search rankings and increased backlinks,
directly contribute to your primary website's success.
The Power of Consistent Blogging
Blogging is a long-term strategy, especially in the e-commerce landscape. It's
not about a quick win but rather a steady build-up of valuable content. Aim for
a substantial number of high-quality blogs, written by real writers, not
automated content generators.
The first hundred blogs might not yield immediate results, but over time, they contribute to the authority of your site, resulting in improved rankings and visibility. Consistency is key, so invest time in creating meaningful content that resonates with your audience.
Expanding Beyond Shopify: Universal E-commerce Steps
While our focus is on Shopify, the essence of these tips extends beyond to
other e-commerce platforms like WordPress and BigCommerce. The principles
of hosting your blog within your main domain and the importance of
consistent, high-quality blogging are universal strategy that can elevate your
SEO efforts across various platforms.
Conclusion: A Holistic Approach to E-commerce Success
In wrapping up today's discussion, remember that SEO success requires a
holistic approach. Avoid the subdomain trap, host your blog on the main
domain, and invest in a robust blogging strategy.
Whether you're using Shopify, WordPress, or another platform, these principles will guide you toward long-term success in the competitive world of e-commerce. Thanks for tuning in, and stay tuned for more valuable insights. See you soon!